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Why seven is the deadline
Children settle what they believe they can become years before anyone asks them. That is the whole reason this company publishes for four to nine year olds rather than teenagers.
- Published
- Written by
- Aida Ismail
- Length
- 6 min read
Ask a fourteen year old what they want to be and you are already too late. By then the answer has been narrowed by everything they have seen and everyone they know, and most of the narrowing happened years earlier, quietly, without anyone deciding anything.
That is the finding behind everything Special North publishes. Children form a picture of the working world from the adults in front of them and the stories they are given, and they use that picture to rule things out long before they can spell the job titles.
Most children do not have an aircraft engineer at home. They have never met one, and unless something puts one in front of them, engineering stays a thing other people do. Not a decision, exactly. Just an absence.
So we put one in a book. Sunny is six, she goes where the work happens, and the places she visits are the real ones: the factory floor in Tianjin, the maintenance hangar with the cowlings open, the tower, the cargo ramp at night.
A child who has flown through a turbine with Sunny does not think of engineering as something distant. That is the entire mechanism, and it only works while the picture is still being formed.
Written by Aida Ismail
Founder and author
- Research
- Why we publish